Didier Ma
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Didier Ma

UX design, visual design & team leadership

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Profile

I design digital products and help teams work through unfamiliar problems. My background spans web and visual design, customer-facing work at Apple, and hiring tools at Indeed. I combine hands-on interaction design with research collaboration, facilitation and mentoring.

Experience

Indeed

Senior UX Designer

2015–2026
  • Worked across employer hiring journeys, from onboarding and job selection to candidate review and interviews.
  • Planned and facilitated a remote design sprint with 40+ participants for Virtual Recruiter. Continued with prototype testing and the employer journey as the team took the concept into production in six months.
  • Worked on job selection for large employers with shared accounts, so recruiters could choose which jobs to see and receive notifications for.
  • Served as the first UX Lead for Indeed University in 2019, managing one associate product manager and three engineers, and organising support from 10+ UX colleagues.
  • Mentored designers through design feedback and support for their professional development.

SEEK Asia

Art Director / UX Manager

2013–2015
  • Managed and mentored two visual designers and two interns. Provided direction and reviews for marketing designers across seven regions through dotted-line reporting.
  • Redesigned the jobsDB UI elements and led the refresh, working directly with TBWA's creatives on the brand guidelines.
  • Led the design, implementation and rollout of the jobsDB email framework and international guidelines for regional marketing teams.
  • Led a separate taskforce of five engineers and two UX designers to build a shared interface library for jobsDB and JobStreet.
Didier MaExperience, continued

Apple

Creative / Retail Training

2011–2013
  • Worked directly with customers as a Creative at the Apple Store in Hong Kong, helping them understand and use their products.
  • Planned and facilitated classroom and in-store training for more than 2,000 employees across five new Apple Stores.
  • Worked with market leaders and colleagues in localisation, retail design and instructional design on the store experience.

EF Education First

Senior Designer

2007–2011
  • Led the visual redesign of englishtown.com, working directly with the Chief Creative Officer.
  • Mentored UI designers and front-end engineers on reusable marketing emails and sales pages that regional marketers could adapt and test.
  • Developed design processes and guidelines for an online learning platform with a remote development team of 50+ people.

Earlier experience

  • PPN

    Web Design Architect / Design Manager

    2006–2007

  • Bee Communications

    Senior Designer

    2005–2006

  • PPN

    Senior Designer

    2004–2005

  • Freelance

    Design & Technology Consultant

    2002–2005

  • iConcept

    Web Designer / Programmer

    2000–2002

Education

MA User Experience Design

2026

Falmouth University

Final project: Flicker, a dating concept explored through research, interaction design and prototype testing.

Advanced Diploma, Information Technology

2000

City & Guilds

Skills & languages

Interaction design, visual design, prototyping, usability testing, design systems, workshop facilitation, mentoring and team leadership.

Cantonese (native), English (fluent), Mandarin (basic).