Didier Ma
← All workA collection of earlier work

Visual design.
Across the years.

A selection of brand, packaging and digital design projects from earlier in my career. Open a project to take a closer look.

17 projects / 49 views
1 project

Brand & digital

UI redesign and brand guidelines.

1 / 10 views
jobsDB / UI & brand refresh

jobsDB visual refresh

My role

Redesigning the UI.
Leading the refresh.

I redesigned the UI elements and led the jobsDB refresh, working directly with TBWA’s creatives on the brand guidelines.

I defined the icons, colours and controls, including how they look when someone hovers, clicks or makes a selection. The Illustrator files include the states and guidance for development.

UI redesign: Didier Ma
Brand guidelines: collaboration with TBWA
1 project

Packaging

Guidelines for third-party packaging partners.

1 / 4 views
Vodafone / Partner guidelines

Vodafone packaging guidelines

My contribution

Helping partners
get the packaging right.

I helped Vodafone create guidelines for third-party partners designing packaging to meet Apple Store requirements.

The guide sets out layout grids, product information, co-branding and examples across pack sizes.

Guideline development
Original working-version pages · September 2013
10 projects

Websites

Earlier websites for education, brands, and businesses.

1 / 3 views
EF / Website

Englishtown

1 view
Restaurant website

Green Thai

1 / 2 views
Furniture website

Lamex

1 / 3 views
Andy Lau fan-club website

AWC618

1 / 6 views
EF / Corporate website

Englishtown Corporate Solutions

1 / 4 views
EF / Learning portal

MSN partner portal

1 view
Food & retail website

QQRice

1 view
Automotive website

Citroën

1 / 2 views
Corporate website / TYPO3

Johnson Electric

1 view
Intranet / Content management

SmarTone

3 projects

Interfaces

Mobile layouts, learning tools, and account screens.

1 view
EF / Mobile website

Englishtown Mobile

1 / 2 views
EF / iPad quiz platform

Englishtown Quiz

1 / 2 views
EF / School up-sell screens

School upgrades

2 projects

Email design

Campaigns and reusable email layouts.

1 / 3 views
EF / Email marketing

Englishtown campaigns

1 / 3 views
SEEK Asia / Email layouts

jobsDB email framework

The work behind the layouts

See how the email framework came together.

Read the SEEK Asia case study
About the source material
  • Earlier visual-design portfolio · 2012
  • Vodafone Visual Identity: Packaging guidelines. Working version dated 2 September 2013.
  • jobsDB Illustrator artwork: UI Visual Guide, form controls, UI patterns, icon library and digital colours, 2013–2015. UI redesign: Didier Ma.
  • jobsDB Corporate Identity Guide, 2013. Brand-guideline collaboration with TBWA.
  • jobsDB visual-refresh presentation.
  • jobsDB email framework guidelines · 2014. Team credits: Clara Chu, Didier Ma, Marcel Takagi, and Patrick Liu.
Get in touch

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