← Selected work
Indeed / Employer Mobile App / Product planning

Deciding what
to build next.

Working with product and engineering.
Before we design the screens.

My contribution
Research, facilitation & prioritisation
Working with
Product managers & engineering lead
The work
Opportunity discovery & roadmap planning
Context
Employer Mobile App / FY25 planning
From feedback to a plan

What needs our attention?

Not every piece of feedback should become a feature.

  1. ListenResearch and feedback emails
  2. Find the needLook for patterns and gaps
  3. CompareValue, evidence and feasibility
  4. PlanAgree what to explore next
A redrawn summary of the approach, not an export of the internal planning board. Internal figures and roadmap details are omitted.
My contribution

I helped plan the work,
not just design it.

On the Employer Mobile App, my work started before the interface. I brought research and employer feedback into planning, ran planning sessions, compared opportunities, and helped shape the roadmap with product and engineering.

I put together digests of feedback emails so the team could look across what employers were telling us, rather than treating each request as a separate task.

Research & feedback
Bring together what we were learning about employers and their experience of the app.
Planning sessions
Run the discussion and give the team a shared way to compare opportunities.
Prioritisation & roadmap
Help decide what deserved attention next, alongside the PMs and engineering lead.
The planning team

Different perspectives.
A plan we could discuss together.

I worked with Ivan, our Engineering Lead, and Olaski and Pearleen, our Product Managers. Kayla was the PM managing Olaski and Pearleen.

My part was to keep employer needs and the experience of using the app in the conversation. We planned the work together across UX, product and engineering.

Didier
UX · Research, feedback digests, planning sessions and prioritisation
Ivan
Engineering Lead
Olaski & Pearleen
Product Managers
Kayla
PM · Managed Olaski and Pearleen
Start with feedback

A request is a starting point.
What is the person trying to do?

Research and feedback emails gave us different views of the app. A request might describe a missing feature; another might point to something that was confusing or difficult to use.

My job was to bring those signals together for planning. A digest made it easier to discuss recurring needs, separate them from individual suggestions, and see where we still needed to learn more.

Questions to bring into planning

  • What was the employer trying to get done?
  • Where did they get stuck, and what did they do instead?
  • Does this show a recurring need, or do we need more evidence?
  • Whose experience are we not hearing about yet?

The research synthesis also raised an important gap: feedback from people already familiar with Indeed might not tell us enough about new users.

Choose the problem

Compare the opportunities
before choosing the features.

The FY25 planning work used opportunity mapping to connect employer needs with product outcomes. It gave us a way to compare problems before getting attached to a particular solution.

I ran planning sessions and helped compare and prioritise those opportunities with the PMs and engineering lead. That was a different conversation from reviewing a finished screen: we were deciding where to spend our attention.

A way to frame the discussion
Instead of starting with

“Which feature should we add?”

Start with

“Which problem is worth solving next?”

A simplified explanation of opportunity-led planning, not a quotation from a meeting.
Inside the workshop

Open up the discussion.
Then narrow the choices.

These views come from the Product brainstorm page of the FY25 board. One group explored ideas without the usual constraints, then brought a shortlist into the “Reality check” exercise. They show work in progress, not agreed roadmap commitments.

Explore the possibilitiesThe group’s ideas and discussion on the original board.Enlarge ↗
Bring a shortlist backThe same group’s selection for the next discussion.Enlarge ↗
Make the trade-offs

Useful, possible,
and worth doing now?

I helped compare opportunities with the PMs and engineering lead. The planning board gave us a way to look at employer needs, product value, usability and feasibility alongside each other, rather than discuss an idea only as a feature request.

Dependencies, capacity, and work already happening elsewhere also needed attention before a concept became a commitment.

Employer need

What would improve for the person using the app? What evidence do we have?

Product value

How does it support the outcome we are trying to achieve?

Feasibility

What would it take to build? What dependencies or constraints need checking?

What to learn

Which assumptions need testing before we commit more work?

Shape the roadmap

A direction to work towards.
Room to learn along the way.

I contributed to roadmap planning by bringing research, feedback, and the opportunity discussions into decisions about what to work on next.

We considered nearer-term opportunities alongside a broader app vision. Exploring a direction was different from committing to build it; the workshop ideas shown here are not a list of released features.

Beyond the screens

Design was part of deciding
what we should work on.

This is a part of my work that a gallery of screens doesn’t show: reading feedback, bringing research into the discussion, running a session, and helping a team make choices.

I worked with product and engineering on those choices, then carried that context into the experience we were designing.

Evidence & limits
  • FY25 planning / EMA discovery: our FigJam planning board, including opportunity mapping, comparison and assumption-mapping activities.
  • Employer Mobile App Feedback and Research Synthesis, May 2024.
  • Employer Mobile App Vision 2023–25 and the vision whiteboard: context for the wider app direction.
  • The team and contribution described here reflect my work on research, feedback-email digests, planning sessions, prioritisation and roadmap planning.

The board includes workshop prompts and work in progress. It does not establish that every suggested experiment ran, every idea was released, or any one person owned the resulting roadmap.

Get in touch

Want to talk about working together?

Email me