Didier Ma Contact

Typography lab

Three type directions for a design-leadership portfolio.

The lab sits inside the same portfolio shell, so navigation, contour motion, spacing, and page behavior stay consistent while the samples remain experimental.

Lab structure

Same page template, three controlled typographic prototypes.

Each sample is a card-like artifact inside the shared portfolio page rhythm, rather than a separate one-off microsite shell.

01 Nous-adjacent terminal editorial

Blue mono/pixel energy, dashed rules, artifact labels. Strongest nod to nousresearch.com without copying the exact proprietary font.

 02 Humanist editorial + instrument mono

More senior and readable: a literary serif headline with precise mono labels. Best for design-leadership credibility.

 03 Geometric systems

Cleaner product-systems option: calmer than Nous, more Vercel/Linear, still technical through mono metadata.

01 / Nous-adjacent terminal editorial

Nous-adjacent terminal editorial

Blue mono/pixel energy, dashed rules, artifact labels. Strongest nod to nousresearch.com without copying the exact proprietary font.

Design leadership / product systems

Designing systems for people — products, teams, workflows, and the conditions where good decisions happen.

Didier Ma helps teams turn complex product ambiguity into clear, human-centered systems — from hiring platforms and marketplace workflows to AI-native personal tools.

01

Employer Mobile App / EMA

A product intelligence case about synthesizing app feedback, churn, accessibility, rollout, interview workflows, design-system constraints, and AI/Scout opportunities to inform clearer roadmap discussion.

Signals → synthesis → priorities → decision support

02

Virtual Recruiter / D.I.F.M.

A high-ambiguity recruiting concept shaped into a clearer product/service direction by making explainable delegation, trust boundaries, explanation moments, and MVP decisions visible.

Employer effort → trust contract → delegated product system

03

The Flash Funnel

A mobile-first job-posting case about reducing decision load: auditing an 11-page, 59-click legacy funnel, sorting each input by responsibility, and protecting employer momentum without making the posting feel careless.

Decision load → responsibility sorting → mobile momentum → behavior signals

02 / Humanist editorial + instrument mono

Humanist editorial + instrument mono

More senior and readable: a literary serif headline with precise mono labels. Best for design-leadership credibility.

Design leadership / product systems

Designing systems for people — products, teams, workflows, and the conditions where good decisions happen.

Didier Ma helps teams turn complex product ambiguity into clear, human-centered systems — from hiring platforms and marketplace workflows to AI-native personal tools.

01

Employer Mobile App / EMA

A product intelligence case about synthesizing app feedback, churn, accessibility, rollout, interview workflows, design-system constraints, and AI/Scout opportunities to inform clearer roadmap discussion.

Signals → synthesis → priorities → decision support

02

Virtual Recruiter / D.I.F.M.

A high-ambiguity recruiting concept shaped into a clearer product/service direction by making explainable delegation, trust boundaries, explanation moments, and MVP decisions visible.

Employer effort → trust contract → delegated product system

03

The Flash Funnel

A mobile-first job-posting case about reducing decision load: auditing an 11-page, 59-click legacy funnel, sorting each input by responsibility, and protecting employer momentum without making the posting feel careless.

Decision load → responsibility sorting → mobile momentum → behavior signals

03 / Geometric systems

Geometric systems

Cleaner product-systems option: calmer than Nous, more Vercel/Linear, still technical through mono metadata.

Design leadership / product systems

Designing systems for people — products, teams, workflows, and the conditions where good decisions happen.

Didier Ma helps teams turn complex product ambiguity into clear, human-centered systems — from hiring platforms and marketplace workflows to AI-native personal tools.

01

Employer Mobile App / EMA

A product intelligence case about synthesizing app feedback, churn, accessibility, rollout, interview workflows, design-system constraints, and AI/Scout opportunities to inform clearer roadmap discussion.

Signals → synthesis → priorities → decision support

02

Virtual Recruiter / D.I.F.M.

A high-ambiguity recruiting concept shaped into a clearer product/service direction by making explainable delegation, trust boundaries, explanation moments, and MVP decisions visible.

Employer effort → trust contract → delegated product system

03

The Flash Funnel

A mobile-first job-posting case about reducing decision load: auditing an 11-page, 59-click legacy funnel, sorting each input by responsibility, and protecting employer momentum without making the posting feel careless.

Decision load → responsibility sorting → mobile momentum → behavior signals